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“In 2019, when I started Parade, there was no real kind of software that allowed you to really engage ambassadors [influencers] at scale,” Tellez said. Back then, she and her team built technology that helped them track and execute gifting, engagement, and payment, and build an end-to-end pipeline to manage their relationships with creators. “That was a dramatic drive of our growth,” she continued, noting that many other founders came to her during that time asking how they, too, could replicate influencer engagement.
And then the year after, instead, we had PyCon US.
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