The young men in his videos are "roadmen", a slang term for urban youth, often associated with drug dealing, he says, and are "cultural archetypes" that he frequently features in his videos. One post portraying roadmen in Parliament got eight million views in a day, he says.
Patrick Armstrong, Plurimi Wealth, CIO; Estelle Brachlianoff, Veolia CEO; Tara Varma, German Marshall Fund, Strategic Foresight Managing Director. (Source: Bloomberg)
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Nature, Published online: 25 February 2026; doi:10.1038/d41586-026-00578-w